Gift Of Life Donor Program: Marketing Campaign
The Gift of Life Donor Program is the US's largest organ procurement organization. Serving well over 11.3 million people a year, Gift of Life has played a part in saving the lives of millions through its services.
Project Requirements
As a requirement for a Video Production course, I was paired with the Gift Of Life organization and worked collaboratively to create a marketing campaign over a four-month period. The campaign included:
-
Three interviews that were shot and edited prior to being used during the live show;
-
At least three edited B-roll packages that used approved footage and photos to be used during the live show;
-
A written shot list and script for the live show;
-
Gathering and training a team of students to be the crew for the live show;
-
At least three graphics to be used during the live show.
My Role
I was officially assigned the roles of Producer and Director for this project.
I was tasked with setting up and coordinating regular meetings with Gift of Life staff to ensure that we were on the same page about the campaign. I also conducted interviews with multiple clients of Gift of Life, edited B-roll packages, designed graphics, created a shot list for the live show, and wrote the script for the live show.
Final Results
All the previous work led up to our 30-minute live show. I directed the live show and assigned all team members their roles. I communicated with all team members during the show to ensure that we were all on the same page, and I came up with quick solutions when any problems arose.
Overall, it was a wonderful experience, and the client left very satisfied with promotional materials they could use however they wished.
Here is a 10-minute clip of the Gift of Life promotional live show. Want to see the full 30-minute show? Click here!